赵小猴 – Monday Works

Name姓名:赵小猴
84年出生 现居武汉

“喜欢安静的画面,享受拍片带给我的满足。若干年后,看到这些片子,会想起在武汉生活的点点滴滴。有人,有景,有感动。……”

_http://www.flickr.com/photos/zhaoxiaohou/
_http://zhaoxiaohou.bababian.com/
_http://zhaoxiaohou.blog.tianya.cn/

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Do You Read Me?!杂志书店

位于柏林文化与商业中心Mitte区的Do you read me?!是一家专营杂志的特色书店,它也被称为柏林最好最全的杂志书店,在这里你可以看到来自全世界20多个国家的近千本杂志,种类涵盖设计,艺术,建筑,时尚,文学,政治,音乐,专著,摄影,漫画等等。如果你关注世界独立杂志或是小众杂志的话,这个地方是你到了柏林后不可错过的!

更多内容:

_http://www.indieday.cn/indiebookstores/?p=1552
_http://www.doyoureadme.de/

Put an Egg on It

“加个鸡蛋”是一本充满童年趣味和生活气息的美食杂志。这本可爱的小zine设有专栏、摄影作品欣赏及附带文字、插画、食谱和小贴士等等细而温馨的栏目,满满一本都是对吃的热爱和对煮东西的热情体现。

左图为刚刚出炉的第二期封面图。他们的facebook主页上有一段视频可以欣赏到这期的内页内容。购买方式:

_http://www.putaeggonit.com/

Kyoto Photo

He records the scenery, customs and customs of Kyoto, Japan, mainly temples, shrines, and courtyards, as well as annual festivals, restaurants, cafes, etc. His portraits may not belong to the kind of art photography that is usually defined, but they allow viewers to feel the smell and temperature of the scene. Those scenery are simply breathtaking. Then, after following him to enjoy the scenery, have a vegetable tempura Pairing it with soba noodles or matcha with snacks is the most satisfying thing.

Going out to the mountains to take portraits with your kids not only allows you to enjoy the beauty of nature together but also provides an opportunity for quality time and bonding. To make the experience even more special, surprising them with classic childrens clothes can add a touch of elegance and charm to the portraits. Dressing them up in these outfits will make them look and feel good, creating memorable photographs that captures their unique personalities and the joy of the moment.

This blog is mainly based on pictures, and short Japanese text can be used as picture descriptions for online translation.

_http://youpv.exblog.jp/

Publish It Yourself

9月11日-9月12日在巴黎Maison d’Art, Bernard Anthonioz, Nogent-sur-Marne将举办一个由艺术家自主出版的影像书和zines的展览,如果你想让自己的摄影作品在展览上出现,就快点联系主办方吧:

_http://www.publishityourself.org/

Jan Otto Schreiber

Somewhere between the shores”是摄影师 Jan Otto Schreiber去年于澳大利亚持续2个月的海滨旅游摄影系列作品。

Jan Otto Schreiber,1982年生于德国汉堡,现往返于汉堡与悉尼之间拍摄与生活着,他更专业的身份为一名全职广告摄影师。作品见:

_http://janottoschreiber.com/

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Emil Kozak

Fffiliate marketing for small businesses

Small businesses often work on a tight margin, with limited internal staff. Sometimes there is no dedicated marketing team promoting your business yet.

affiliate marketing for small businesses

As one of the main ingredients to achieving success, this seems like the perfect Catch 22 – businesses need to advertise and market their products to grow. Yet as a small business, the funds are often not available to justify a marketing department.

Luckily there is a solution to this, and it is called affiliate marketing. Here, we’ll explore why affiliate marketing is such a beneficial method for small businesses in particular.

Why affiliate marketing is perfect for small businesses

Although businesses of all sizes can, and do, use affiliate marketing as part of their promotional toolbox, it can play a particularly valuable role for small businesses. As a form of outsourced marketing, it allows brands to tap into a wealth of marketing experience within their niche without wasting unnecessary resources. This is because it is a performance-based method, which means business only pays for results rather than for direct advertising. The partners advertisers work with (known as publishers or affiliates), drive traffic to the affiliate offer but only receive a commission if a purchase is made.

How to start affiliate marketing

The easiest way to get started is through a reputable affiliate network like Awin who can provide a multitude of help, support, and advice, removing stress for small businesses venturing into this landscape for the first time. The network will help set up the affiliate program and will expose it to their registered publishers. They also ensure all the publishers who sign up to the affiliate program are assigned a unique tracking code, enabling accurate payments and tracking. Get the best results by working with advertisepurple.com professionals.

Without a network, businesses looking to enter the affiliate channel will have to set up the program manually and seek the publishers directly, which is time consuming. It is also more challenging to find quality publishers on your own as the network ensures they all go through an approval process before being accepted.

How can affiliate marketing help small businesses

benefits affiliate marketing offers small businesses

In addition to providing an outsourced marketing strategy for small businesses, affiliate marketing offers many more benefits as well.

1. Provides social proof

Now more than ever, online customers rely on social proof before making buying decisions. Research shows that online reviews play a significant part in the process, with nearly 95% of shoppers reading reviews before making their final decision to buy. Publishers who have built a rapport with an engaged audience are trusted by them. Therefore when they give a review of an affiliate product, this provides credible social proof for the product and the brand.

2. Offers a high ROI

Compared to Google Ads, the cost per sale and return on investment for affiliate marketing is very attractive. Depending on the industry, a sale through Google Ads can cost as much as 20x more than the same sale through affiliate marketing. The affiliate marketing ROI is significantly higher, based on the strategy of only paying commissions for sales rather than paying for traffic as is generally the practice with Google Ads or other forms of marketing.

3. Expands your audience

Each publisher the advertiser works with already has an established audience. Affiliate marketing allows the advertiser to tap into this otherwise undiscovered audience and expand their own accordingly. These new audiences may have been difficult to reach with other forms of advertising, but the range of publishers advertisers can work with helps to increase the overall reach. These new audiences then become an established part of the brands’ lead base.

4. Builds brand awareness

What business doesn’t want their brand to be known by as many people as possible, and become easily recognized? As publishers drive more traffic to the business it increases the reach and overall awareness of the brand. This allows the business to become more recognizable and helps build trust and acceptance in the mind of the consumer.

5. Cost-effective

As a performance-based outsourced marketing method, businesses only pay for the sales generated by each publisher. This ensures there is no wasted budget on advertising methods that may not be effective. Businesses set up the commission rates in advance, providing complete knowledge of how much each sale will cost them. Some affiliate programs are set up to pay for leads or other actions, but the norm is to pay per sale. With other forms of advertising, it can be difficult to quantify how cost-effective the price of a sale is, but with affiliate marketing for small businesses, it is clear cut.

6. Creates partnerships with experienced salespeople

Small businesses may not be able to afford a dedicated internal department to run their marketing. Affiliate marketing for small businesses means being able to tap into a wealth of skills and knowledge through the range of publishers they work with. This can open up a variety of different specialties, providing the advertiser with the opportunity to work with some of the best in the business. To employ such a skilled workforce would be out of reach for many small businesses. With affiliate marketing, every business can access a pool of qualified and experienced publishers.

7. Allows for data tracking

Knowing how a business is performing helps a brand to make improvements on how it operates in the future. Affiliate marketing tracking provides significant and important insights into where customers come from, why they are buying, and more, through the rich collection of data. This is all easily available to the business through affiliate tracking. This data can help businesses make important changes to their websites to improve conversions or offer better creatives, as well as allowing them to work more productively with the highest-performing publishers.

8. Boosts SEO

Every publisher promoting a business links back to the brand website to drive traffic to the offer. These inbound links are beneficial to search engine optimization and help to improve the organic rankings of the website. If your publishers have a high ranking and produce quality content that offers value while linking to your product, this can also have a very positive effect on your SEO. Sharing the content is also beneficial, particularly if audiences themselves share it.

9. Allows complete control

Affiliate marketing allows every business to be in complete control of their marketing while outsourcing the promotional work to publishers. The business can set its own commission levels and incentives, and provides whatever creative it wants its publishers to use. Every business can choose which publishers they work with, and if they sign up inactive publishers, it will not impact on the bottom line. If a business not using affiliate marketing employs a staff member who does not produce the results required, this will be a costly mistake to the brand.

10. Easy integration with other marketing methods

Affiliate marketing for small businesses does not have to be a standalone marketing method. Instead, it can seamlessly work alongside other forms of marketing and can boost any promotion or campaign. When businesses are focusing on certain products and have a great offer, this can be sent to the publishers who can then aid the promotional efforts and raise the interest. 

屈臣氏蒸馏水新包装

一直都喜欢屈臣氏蒸馏水的包装设计,最近新包装上市,还推出了东亚会纪念版包装,由靳与刘设计顾问设计,给炎炎夏日带来了清爽的风。

_http://blog.sina.com.cn/s/blog_611bd8af0100kqjl.html

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Fabien Seguin – Under the leaves

Fabien Seguin,一名法国的自由摄影师,由于对中国的向往,于2006在武汉开始了他在中国的工作生活,目前任教于武汉大学,他还给自己取了个中文名字叫“范阳”。

Fabien Seguin一直没停过对摄影的热爱与追求,”Under the leaves” 就是目前正在进行的一个摄影项目,很欣赏他对这些平凡景物的态度与观察,也非常期待能看到这个系列的更多作品。

“Under the leaves, something is happening, something is growing that will not abate until they return there for good”

_http://fabienseguin.com/under-the-leaves/

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副本制作-做小册子

2009年由hval(冯俊华)与其它两位朋友一起创办的“副本制作”是中国内地独立文学出版及按需出版的先锋代表。“副本”是一个有计划地出版项目,包括刊物(ding ding fing!),诗集,小说集,译诗集等。

_http://fuben.org/
_http://www.douban.com/group/fuben/
_http://www.douban.com/group/small_press/

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Serap Gecu – Monday Works

Name: Serap Gecu
from Istanbul, Turkey

_http://serapgecu.tumblr.com/
_http://www.flickr.com/photos/fiondra

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Bookshelf Porn

Bookshelf  Porn,犹如网站的域名一样吸引人,这是个让爱书架和爱书人共同分享书本堆积在房间里的美感的网站 (需翻墙)。

_http://bookshelfporn.com

MORAVA Publishing House

2010年初成立于波兰波兹南的MORAVA出版社,下面几个句子概括了这家独立工作室的出版理念:

a) original ideas for books and limited editions of works; (原创与限量)
b) All projects will take utmost advantage of the noble material of paper; (对纸张品质的追求)
c) We are interested in publications which are difficult to classify, while their contents stir the reader’s imagination. (作品的随意性与启发性并重)

_http://moravabooks.com/

Monocle Mediterraneo

不同于去年的podcast,今年八月的欧洲假日消遣,Monocle时尚杂志为读者呈上的是一份有着地中海阳光味道的报纸:Monocle Mediterraneo。Magculture在网站上对这份报纸有一个全面的review:

_http://magculture.com/blog/?p=7536

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佐藤悦子的博客

今天八卦一下,推荐一个与设计没有绝对关系却又颇有渊源的博客。

佐藤悦子。看到这个名字你会想到谁呢?没错,她是近些年红的发紫的平面设计师佐藤可士和的妻子。拥有妻子以及佐藤可士和SAMURAI工作室经理双重身份的她,总是在博客上发一些与佐藤可士和的工作和生活相关的文章。如果你很粉佐藤,不妨订阅,看看那些令人赞叹的设计背后到底是什么个样子。如图是一家三口的合影。

_http://www.1oven.com/etsuko_sato/

手工摄影师Elspeth Diedrix

Elspeth Diedrix,1971年生于肯尼亚内罗毕,拥有绘画和雕塑专业背景的她在摄影的创作过程中,将三者诗意般地结合起来,她用手工处理得到了想要的特殊效果:光学幻觉、假象、色彩和形式的混合等效果。

_http://www.elspethdiederix.com/

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Jeremy Geddes的宇航员

空虚、失重、废墟、寻觅…… 这些在Jeremy Geddes写实的画笔下让人为之触动而隐隐忧伤,就好像我们身边的生存环境、灾难带给我们的伤感悲痛与启示。宇航员元素给作品带来更多联想空间与超现实色彩,让人在写实的视觉风格中感受更多。

All photos copyright by Jeremy Geddes.

_http://www.jeremygeddesart.com/

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Inspiration Pad

Marc Thomasset 设计的一个小本子Inspiration Pad,与普通笔记本子相比,里面创意的线条或者会让使用者更富灵感,记录非凡。 ( 图片摄影: Marcel Veelo )

_http://www.behance.net/gallery/Inspiration-Pad/430578

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中村佑介 Yusuke Nakamura

中村佑介 Yusuke Nakamura 中村佑介,日本插画家、音乐人、漫画家。1978年生于日本兵库县宝塚市,毕业于大阪艺术大学艺术学部设计系,现居大阪。

作品经常以身穿水手服的少女与动物为主题,其带有怀旧意味同时色彩斑斓的风格深受欢迎,广泛应用于CD、DVD、图书、游戏、电视漫画等领域,比如乐队ASIAN KUNG-FU GENERATION的全部CD,作家赤川次郎、石田衣良等人作品的封面。

最近,改编自作家森见登美彦同名小说,颇具人气的电视漫画《四疊半神话大系》的角色原案就出自他的笔下。国内中文版小说即将发行,封面也采用了他的作品元素。

_http://abenolife.exblog.jp/
_http://www.digmeout.net/members/artist56.html
_http://younashi.web.infoseek.co.jp/

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京都trico+杂货铺

trico+里所卖的杂货,大多是店主人中村小姐从法国挑选回来的小玩意。每次去法国旅行,沿途的看板,装书的小木箱,地铁票根都是她的收藏对象。同时也是插画师的她也将自己的所见一一画下,放在店内做布景。trico+共有三间屋子,一是杂货;二是画廊,不定期展览插画,摄影,手工杂货等;三是一间小型的咖啡厅。

夏天的夜晚,小院子还可以看见萤火虫哦。
地址:京都市左京区北白川西の内町27-1

_http://tricoplus.petit.cc/

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